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Sierra leone: the ‘Kekeh’ Marketing campaign in opposition to HIV/AIDS

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The 2019 Demographic and Well being Survey signifies that Sierra Leone has a combined and generalized HIV epidemic; with a prevalence of 1.7%.

Pink Energy is one group becoming a member of within the prevention of HIV and sexually transmitted ailments.

The group was shaped by intercourse employees to assist struggle for the rights of susceptible ladies and kids in Sierra Leone.

Right this moment, it caters to many susceptible younger ladies with initiatives to empower their lives. A type of initiatives is the Tricycle or Kekeh Marketing campaign.

That is a part of the initiatives and campaigns by Pink Energy group, in sensitizing folks concerning the risks of sexually transmitted ailments and why ought to they use condoms?

Once you occur to be a passenger in one in every of these kekehs. They offer you one field of condom.”

The group has skilled over 12 feminine Kekeh riders who make a dwelling whereas sensitizing the usage of condoms for protected intercourse. 

“This condom protects you from HIV and different sexual transmitted illness.

‘One journey one condom’ is our slogan on the tricycle” says Elizabeth Juana. 

The Kekeh using shouldn’t be the one job the ladies are concerned with.

They’ve a middle the place they’re taught varied expert works. Mohamed Corgay is the Nationwide Coordinator for Pink Energy. “On the heart right here now we have obtained some actions occurring.

Some studying occurring for on tailoring. Now we have obtained some actions occurring hairddressing and in addition right here is the pc lab whereby most of those ladies at their quiet time, they arrive right here, they may practice them pc.”

Zainab Turay is without doubt one of the Beneficiaries of Pink Energy. She explains that the group have challenges with gear to hold on with their coaching. 

“The tailoring machines will not be sufficient. We’re greater than 12 in quantity and now we have about 3-4 tailoring machines. Some folks will sit for the entire day with out been ready to make use of one. I’ve benefited rather a lot from Pink Energy. I realized each tailoring and hairdressing.”

As a part of the campaigns, Pink Energy can be working with different organizations to gather knowledge on HIV/AIDS in Sierra Leone.