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Samosa Party opens flagship offline stores in Bengaluru, aims to double store footprint in four months

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BENGALURU: Samosa Party is foraying into the offline restaurant space, with its first brick-and-mortar stores in Bengaluru. The new stores are part of Samosa Party’s strategy to ramp up offline expansion alongside delivery-first stores, with more physical outlets launching soon in Bengaluru and Gurugram.

With 42 delivery-first outlets, Samosa Party believes in addressing India’s $3.65 billion samosa market. It aims to build a new-age global QSR brand out of India for the world. The Indian QSR market clocked growth of 17.27% from FY 2016 to FY 2020 and is expected to reach Rs 826.37 billion by FY2025.

After raising $2 million in pre-series A from Kalaari Capital, Samosa Party tripled its revenue and store count in a span of 90 days while scaling operations across Bengaluru, Gurgaon, Noida, Ghaziabad, and Hyderabad.

“We have established our product-market fit (PMF) and are now scaling aggressively. In the next few months, we’ll go deeper into the markets where we are already present and expect to reach a 100 store mark in the next four months. Ours is a very capex light model and the scale we’re seeing is backed by strong unit economics,” said Amit Nanwani, co-founder, Samosa Party, in a statement.

“QSR brands are built on – innovation, access and consistency. Indian consumers have so far had access to pizza, burger, biryani brands of late and now with Samosa Party we are creating a whole new category in QSRs,” Diksha Pande, co-founder, Samosa Party said in a statement.

“In a very short span of time, Samosa Party has become India’s go-to brand for samosas. Homegrown brands like them are rapidly disrupting the QSR segment, traditionally dominated by global brands like Domino‘s, KFC, McDonalds and others. With democratized distribution and product innovation, we believe there is an opportunity for massive Indian QSR brands to emerge in the years to come,” said Vani Kola, Managing Director, Kalaari Capital, in a statement.

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