Podeum was based in 2022 by Ayush Prashant, Dhananjay Mishra, Mayank Sharma, and Parthsarthi. Along with being sports activities followers, the founding workforce has a decade-long affiliation with startups and now unicorns Flipkart and Udaan. Sports activities in India alone, is a whopping $ 27 billion business, with 100 million+ followers in search of deeper engagement, over and above a technique broadcast throughout reside matches, but no online platform is solely catering to the wants of the sports activities fan neighborhood. Whereas there are a number of actions that happen earlier than and through a sports activities recreation – pre-match evaluation, live-match commentary, on-line discussions on social media, fantasy and prediction contests – they happen throughout a number of on-line platforms. Podeum goals to combine all of the above experiences right into a single app – which it envisions as a ‘second display’ for each sports activities fan on match day.
Talking in regards to the funding raised, Ayush Prashant, Co-founder, and CEO of Podeum, stated in an announcement, “Podeum is greater than doubling engagement volumes month on month, with creators fueling the expansion within the variety of followers.”
Commenting on the funding made, Bipin Shah, Associate, Titan Capital, stated, “We see an enormous potential of their thought and are glad to again their imaginative and prescient of constructing a vertical social media for sports activities followers and specialists.”
Nishit Garg, Associate, RTP International, stated, “Social engagement is a core ingredient in sports activities fan engagement however followers, immediately, do not need participating communities through which they’ll work together with each other throughout video games. This all modifications with Podeum. It offers folks a platform to voice their opinions and lead communities.”
Presently specializing in cricket, Podeum is constructing a web-based neighborhood area, the place followers can play reside fantasy and prediction video games, chat with different followers and get reside professional evaluation from sports activities specialists and celebrities. Sports activities creators being an necessary ingredient in above engagement, Podeum is weighing on constructing an ecosystem for current and aspiring sports activities influencers to develop, interact and monetize their follower base. With greater than 200 sports activities creators having hosted on platform, together with the likes of Wasim Jaffer, Veda Krishnamurthy, and Navneeth Krishna, Podeum goals to develop the creator base multifold in coming months.
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