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Payola has hampered the expansion of hiplife – Reggie Rockstone

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Reggie Rockstone made this assertion on Akoma FM’s leisure 360 after he was requested whether or not or not Hiplife is lifeless, as acclaimed by one among Ghana’s rap artistes M.anifest in a latest BBC documentary, Hiplife Rewind.

“I can’t say that Hiplife is lifeless, and I stated that within the documentary that I can’t sit right here in Ghana and say that one thing I gave delivery and title to is lifeless, although I perceive his(M.anifest) sentiments.

“The model Hiplife has change into fairly unattractive to affiliate with for varied causes. Certainly one of which is radio stations demanding Payola earlier than enjoying our music. This was what they had been doing to us once we had simply began laying the inspiration of the style the place we had little to pay for the music to be performed”, Reggie stated.

Payola, it’s slang for paying or bribing DJs, radio presenters or TV networks to advertise musical works. That is often unlawful within the trade throughout many nations.

The musician, who doubles as an entrepreneur, stated he believes in appreciating a DJ or any community who performs the music of his free will moderately than being compelled to pay earlier than enjoying his music on air.

In the meantime, Rap star M.anifest additionally claimed that Hiplife is lifeless in a brand new documentary by the British Broadcasting Company (BBC) titled Hiplife Rewind.

Talking within the documentary the rap star posited that Hiplife is lifeless. In response to the Ghanaian rapper, Hiplife is lifeless as a result of the younger aren’t any extra interested by it.

In response to him, Hiplife tastemakers contributed to the dying of Hiplife additionally as a result of they had been at a degree too conservative to recognise and take part within the evolution of music in West Africa.