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Is TikTok nonetheless related in music promotion? – George Britton asks

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Based on him, about two years in the past, the platform was hailed as a brand new music advertising and marketing phenomenon and attributable to that, most musicians collaborated with TikTok influencers to engineer a development that will flip a track into a world hit and likewise make an impartial artist a star in a single day.

‘We’d agree that Artists have soared to the highest of the charts due to tendencies on Tik Tok, complicated the music business’s enterprise mannequin. However is that the case now? Or is TikTok dropping its place in music promotion in Ghana?’’


Per the Artist Supervisor, the Ghana music business is but to report any large hit songs previously few months. He divulged that with the ever-growing recognition on the platform, many musicians have sorted to it to help them generate hit songs, nonetheless, none has been profitable within the nation’s music house.

George concluded by asking, ‘is TikTok nonetheless related in music promotion?’

TikTok’s penchant for dance-based challenges has made it further tantalising to musicians for the royalties alone, as big numbers of individuals can movie themselves dancing alongside to your track on the platform.


We all know the cash facet of issues is vital, however publicity and widening your fanbase is simply as key to you being a profitable artist within the business, and that’s the place TikTok Promotion actually comes into its personal.