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Instagram Reels: 15-second video making feature launched in India after TikTok ban

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Instagram has expanded its 15-second video making feature – Reels in India, following the surprise ban of TikTok in the country. This comes at a time when creators and influencers are looking for an alternative to migrate from TikTok to other short-form video-making platforms. The Reels feature is already live in Brazil, France and Germany, and now it has made its way to the Indian market. Instagram Product head, Vishal Shah, spoke to ET Now’s Nayantara Rai on the big release. Listen-in!!!