FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
These are the dupes the editor has pulled but not yet rated and officially entered.
- KVD Beauty Babe (LE, $21.00).
- Smashbox Talk to Me (P, $21.00).
- ColourPop Fast as You (LE, $7.00).
- Sephora Whipped Blush (PiP, $14.00).
- KVD Beauty Crush (P, $19.00).
- Make Up For Ever C206 (DC, $22.00).
- MAC Fashion Tide (LE, $19.00).
- Anastasia Orchid (P, $18.00).
- Urban Decay Savage (DC, $18.00).
- Make Up For Ever M201 (DC, $22.00).
$29.00/0.19 oz. – $152.63 Per Ounce
The formula is supposed to have “high-impact color” with a “smooth, lightweight texture” that is “comfortable and non-drying” and has a “velvet-matte finish.” They are very pigmented, smooth and velvety textured liquid lipsticks that applied evenly and spread well across my lips, but had a bit of a clinginess to them that wasn’t drying but felt noticeable.
I’ve noticed that some silicone-heavy formulations can look bumpy or unmixed in close-ups, though they don’t actually feel that way in person when pressing my lips together. The consistency was whipped, as described, but it was thicker and not as lightweight as I would have expected for this type of formula.
I found the formula fairly forgiving of lip texture but was more prone to settling into my lip lines, especially over time. It was better to a light blot after the initial application, which seemed to minimize the settling over time. “Dry down” is a bit of a stretch as they aren’t transfer-free until enough has worn down over time. Most shades lasted for five to seven hours and felt non-drying.
Browse all of our Fenty Beauty Icon Velvet Liquid Lipstick swatches.
DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, ISODODECANE, POLYGLYCERYL-2 TRIISOSTEARATE, PEG-10 DIMETHICONE, TRIBEHENIN, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, PROPYLENE CARBONATE, TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you’re purchasing, or the brand or retailer’s website for the most up-to-date ingredient list.