The 5 ambassadors are:
• Megane Quashie (Megatronic)
Representing: Femme Fest (Dubai/London)
• Fundiswa Mbambani
Representing: Bridges for Music (Cape City South Africa)
• Naimah International
Representing: New Future Data indie label (Zambia/South Africa)
• Namakau Star
Representing: ARMC (South Africa)
• Phelisa Magoqoza
Representing: Viva Con Agua (South Africa)
The ARMC goals to showcase the various and dynamic music scene in Africa and supply a platform for music trade gamers to community, construct bridges and collaborate. The convention will function panel discussions, keynote speeches, workshops and reside performances from among the continent’s most fun and revolutionary artists.
“This convention is all about celebrating the unbelievable expertise and creativity that Africa has to supply,” mentioned convention Communications Lead and Ambassador, Namakau Socika. “We wish to deliver collectively the music trade’s brightest minds to trade concepts, construct relationships and discover new alternatives on this fast-growing market.”
This 12 months’s convention will function a various mixture of native and worldwide delegates, with a give attention to Zambia and Germany. It’ll supply a dynamic mixture of workshops, activations, and performances centered across the hip hop, indie and digital music industries, in addition to the Afro-Euro connection.
“We’re proud to proceed our partnership with the MTN Bushfire Pageant, the place we are going to take artists showcasing at ARMC and worldwide delegates to Bushfire. Delegates can even be a part of The Arts Spherical Desk, and artists will get an opportunity so as to add a further present to their journey to South Africa from overseas,” mentioned Socika.
This 12 months, the important thing themes are creating independence, constructing bridges, and amplifying feminine voices. After final 12 months’s success and help from the likes of Mixmag, Music in Africa, Hint TV Southern Africa, and Paradise Worldwide, we sit up for saying this 12 months’s companions quickly, in addition to the revolutionary program. It is a convention to not be missed. We’re on a mission to construct bridges and create actual change within the music ecosystem. This 12 months, the NAC helps ARMC to create 150 jobs for South African musicians and executives, enabling data switch and higher preparation for worldwide trade.
Taking part in an trade akin to ARMC exhibits how a lot worth that every of those ladies chosen as a part of the ambassador programme deliver to the desk. We’re most actually excited to maintain up with their journeys as they signify their communities.
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